(This is a gift they share with Young Thug and Nicki Minaj, both of whom appear on Sremmlife and feel right at home in its bizarre atmosphere.) Their deliveries are full of wonderful surprises: For some reason, Lee sings the hook of “Unlock the Swag” like a senile grandfather with a mouth full of dip, while, even more impressive, Jimmy raps part of “Up Like Trump” like he’s burping each word. There’s a glimmer of young Weezy about them - especially Jimmy’s reckless ebullience on “Lit Like Bic” - but the fun of listening to Rae Sremmurd doesn’t have to do with clever wordplay or inventive flow so much as the seemingly more superficial but equally important fact that it’s just really fun to hear them say shit. The best songs - “Unlock the Swag,” “Up Like Trump” - rely on that proven Rae Sremmurd strategy: Come up with a catchy phrase, chant it in a goofy voice, repeat until it’s permanently drilled into the listener’s subconscious. 19 on this week’s Billboard Hot 100), the record feels fully realized rather than rushed. Though Sremmlife, their debut LP, has arrived punctually enough to ride the unexpected success of “No Flex Zone” (61 million YouTube views) and their latest single “No Type” (which rose to No.
“You can have nothing and be sad, or you can have nothing and be like, positive and look at it in a good way and try to make your circumstance better.” “It was fun!” Jimmy responded instead, and waxed nostalgic for their days of throwing parties in abandoned houses and playing their self-recorded demos as the soundtrack. In a recent interview, a journalist asked Lee and Jimmy about a period in their teens when they were homeless, clearly expecting them to answer with the kind of gravitas that would square with a traditional rags-to-riches narrative.
The Tao of Sremm is almost exclusively about partying and having fun - a concept succinctly summed up in the song title “Safe Sex Pay Checks” - but they wield their positivity so assertively that it takes on a quality of defiance. Much like fellow Atlanta weirdos Migos, Rae Sremmurd’s sound relies on a kind of ecstatic repetition, where a single word or phrase ( unlock the swag lit like Bic up like Trump) is chanted so many times that it moves past annoying, transcends catchy, and takes on the glow of some kind of divine if spiritually questionable mantra. The two used to make music in Mississippi under the name Dem Outta St8 Boyz until they moved to Atlanta and linked up with ubiquitous producer Mike Will Made It their current name is Mike Will’s label “Ear Drummers” spelled backwards. Both dress like Willow and Jaden Smith the day after they Google Image–searched PM Dawn. Lee has a lilting, candy-coated croak Jimmy sounds like a bullfrog with emphysema. Rae Sremmurd is actually two people, brothers Slim Jimmy and Swae Lee. That plinking, four-note hook made every car bumping it at a red light this summer sound like a very swagged-out ice-cream truck. It’s bouncy, irreverent, and playfully childlike. The charms of “No Flex Zone” are obvious and immediate. (For the record: “SHRI-murd.”) For the past six months, the pair’s giddy, hypnotic “No Flex Zone” has been inescapable, from the A-list to the underground (as in: whether you heard it at Solange’s wedding or just followed along on the internet). ) its making me tear up i remember listening and making musica.It was one of 2014’s great, unexpected success stories: At the beginning of the year, you would have been hard-pressed to find someone who could correctly pronounce the name of Tupelo, Mississippi, hip-hop duo Rae Sremmurd, and by the end … well, that was still true, but there were a lot more people trying. This lit Comment by blxu ✞ a fucking nostalgia. Just fkin shit yt intro shit Comment by rqtz Spin the fricken bottle Comment by d0t2830a6 More heavy bass :( Comment by Phong Nguyễn Spin the bottle spin Comment by Benjamin Stockman Follow of Electronic Comment by ?Emo Weasley?